In spite of the nasty weather, people are enjoying the day and many of them are even humming some French tunes. This is not a mass fancy for the French culture or a sudden falling in love, but on this day two years ago, the exhibition at the Eiffel Tower was organized within the framework of the Two Parises, a remarkable Sokolniki ECC project.
This exhibition, held on December 11th, 2006 proved that everything is possible once you really wish it.
The Russian-French diplomatic relations go far back to the past. Today the friendship between the two nations does not fade away, but on the contrary, serves as stimulant for creating new projects.
The aim of this exhibition was to broadcast as much information on the current Russian market conditions and advantages as possible and to create favorable environment for the expansion of French business in Russia. Behind these official lines thick folders of contracts are hidden, the signing of which became possible only due to the contacts established at the exhibition. What is more, behind every figure in contracts, there is new partners’ mutual respect and trust.
Alexey Shaburov, the author of this project, had proved his ability to create and realize most significant projects for several times for the last two years. An exhibition at the North Pole, an exhibition in the stratosphere, the International Exhibition of Calligraphy ... And yet, the French event will always be something special for everyone from our staff. It is impossible to explain by means of logic, mind, and translate into the language of figures... It’s just the way it happened!