High Estimate from UFI, the Global Association of the Exhibition Industry

UFI approved exhibitions “are to be equipped with modern exhibition equipment, well-developed infrastructure, provide a full range of services and goods proceeding from the needs of the national market and region’s economy”. The II International Exhibition of Calligraphy which has recently finished in Moscow fully meets the definition. It was held in three up-to-date pavilions, one of them being absolutely unique for Russia. A comfortable access way, large parking lots, well-developed information system, advanced facilities for the physically challenged people, cafés, a cinema hall with soft sofas…

A huge number of visitors - and the show was attended by about 30 000 people - speaks for itself and proves the ancient art of calligraphy is popular in contemporary society. Now that a PC is no longer considered to be a prestigious gadget, and common standards make people and nations lose their individuality, their identity, we tend to appreciate the beauty, fineness, individuality of handwritten texts. The more so if the artworks are on display in fine and elegant interiors.

Source: International Exhibition of Calligraphy